Han Vu
Creative Director
2305 Wooster Ave, Belmont, CA 94002 • tel: 650.455.2794 • email: hanvu8@gmail.com
Summary:
- Creative Director with 20+ years of experience in high-volume, fast paced environments.
- Hands-on creative expertise in advertising print and multimedia, online and retail brand marketing.
- Strong balance of creative innovation, strategic planning and operational administration.
- Strategic and creative leadership driving sales growth within an entrepreneurial environment.
- Excellent at developing key client and consumer relationships.
- Productive leader of both small and large teams with a proven record of success.
Experience:
2009-present
koi Design LLC (Designer Medical Scrub)
Creative Director: Director of koi inhouse marketing department.
- Develop brand identity and promotional concepts across multiple channels including print, online and visual collateral for koi Design, Orange Standard Scrubs, Ecko Scrubs and koi Home Collection. Translate brand/promotions strategies and consumer expectations into creative concepts to achieve corporate priorities and sales goals.
- Established the company visual branding to three season catalog, retail point-of-purchase advertising, online promotion, and online social media to help establish our position as the medical scrub industry leader.
- Conceptualize and manage development of multiple consumer websites and internal B2B retail ordering website.
- Partner with sales department on the development of business and marketing action plans and establish successful channel and retailer strategies.
- Ensure the company’s brand is embodied by our retail partners and sales team. Steward and protect the brand image and work to expand the brand footprint. Manage and strategize for multiple product brands.
- Manage in-house marketing department of six people.
- Manage all photography and page development to include contracting for models, photographers and locations.
- Manage budget for all printed marketing collateral material, premium giveaway, online development, and outdoor advertisements.
2004-2009
Rivet Global (formerly known as Marketing Drive Worldwide) (Subsidiary of DraftFCB)
Senior Art Director: Manage and art direct various projects.
Clients: Visa, Fujitsu, PG&E, PalmOne, Levi’s
2001-2003
Creative Art Director/Graphic Design
Creative Consultant: Concept development, design, illustration, and final production for various projects.
2000-2001
J.Brown-LMC Group/SF (Subsidiary of Grey Advertising)
Creative Director: Manage and art direct creative team of 5.
Clients: Levi’s, Citysearch, Del Monte, Dole, Globalstar, LocalReach.
1999-2000
Burrell Communications Group/Chicago (Advertising Agency with 200 million in sales)
Creative Director: Manage and art direct creative team of 20, production team of 14.
Clients: Coca-Cola, Sprite, Proctor & Gamble, McDonald’s, AT&T, Ariel, Bacardi, Nationwide.
1998-1999
Grant, Scott & Hurley/SF
Art Director
Clients: SF Chronicle, PG&E.
1997-1998
Kirshenbaum Bond & Partners West/SF
Montgomery North/SF (Division of KB & P)
Art Director
Clients: Charles Schwab, Mother’s Cookie, Score, Royal Olympic Cruise.
1995-1997
Leagas Delaney/SF
Art Director
Clients: Adidas, Patek Philippe.
1994-1995
Shurtz-Capriotti/SF
Art Director
Clients: Wells Fargo, Sun Microsystems, Sybase.
1993-1994
Three 8 Creative Group/SF
Sr. Graphic Designer
Clients: Sega, PC Week, Rocket Science.
1991-1993
Yashi Okita Design/SF
Sr. Graphic Designer
Clients: Levi’s, Intel, Hewlett-Packard, Stanford Hospital, Exar.
Programs: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft Word.
University of Utah: Degree-BFA, Graphic Design Major.
Excellent references upon request